The first spot of the year finishes postproduction in Imasblue.

In its latest television campaign, created by McCann Erikson, CAMPOFRÍO pays tribute to the maestro of humour, Gila. Both the 150” and 60” versions, directed by Álex de la Iglesia, were produced by La Joya Producciones, and the complete postproduction process was done by the Madrid office of Imasblue.

The spot Cómicos appeared on Facebook, the social network site, before being broadcast on TV and within a few hours of its first transmission had created significant impact, becoming that same day a Trending Topic on Twitter. The director, Álex de la Iglesia, points out that the campaign was thought of in terms of being a mini film and its primary objective was to highlight the value of the Spanish sense of humour in troubled times. “Friends, when facing pain what we always have is a smile; this is something immense.”

Taking part in the campaign are the most famous Spanish comedians of all time such as: Martes y 13, Esteso y Pajares, las hermanas Hurtado and newer faces such as: Chiquito de la Calzada, Los Morancos, Juan Luis Cano –Gomaespuma-, Anabel Alonso, Toni Antonio, Santiago Segura and Florentino Fernández amongst others.