Now with Imasblue the Digital Emission Copy goes straight ahead to the television channels.

IMASBLUE, together with the other leading postproduction studios in Spain, has installed the innovative Spots4Media (S4M) system, a service which allows for the digital distribution of advertising campaigns. As of now, for advertisers to deliver spots to TV stations, all they need to do is to connect to the network.
S4M converts the master postproduction copy into all formats required by the media plan. The whole process is done by Internet. In this way all that TV stations need to do is access the network and download the material required and broadcast it. At any time, any user can revise the situation of the audiovisual files in order to check them or monitor their progress. The operating system, developed by Ericsson, means that advertisers, media agencies and TV stations can share the same space in an efficient and safe environment. The system increases the ease and efficiency of distribution, reducing effort to an absolute minimum without losing anything in terms of broadcast quality.
In addition to being a completely digital process, the system puts an end to the need for innumerable video tapes, whose residues are a source of environmental pollution. For all these reasons S4M is the best solution for today’s advertising environment.